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Monthly Archives: January 2008

3 Copywriting Mistakes to Avoid

Have you ever had the feeling that you were speaking to someone but you weren’t *communicating* with them?
I mean you could both be speaking English, but you could tell that the person you were speaking to wasn’t getting what you were really trying to say?
You may have experienced this phenomenon with your spouse or significant […]

Popularity: 3% [?]


Are You Playing to Win? Or Playing Not to Lose?

There’s a story that legendary marketer Dan Kennedy tells to illustrate the point of “playing to win - or playing not to lose”.
(Warning: I am reciting this story from memory, so if there are a few details that aren’t 100% accurate, forgive me. But the lesson holds true nonetheless)
At the Peter Lowe SUCCESS events during […]

Popularity: 3% [?]


Your Two Choices

Here’s an observation for you: Life is sales.
You go through your daily existence selling and being sold.
“Hold on there, James!” I hear you saying, “I’m not in sales! I don’t go knocking on doors or work in a retail shop… what’s this all about, bucko?”
Don’t believe me?
Here are some “non-sales” jobs where selling is actually […]

Popularity: 3% [?]