Successful Internet Marketer James Brausch is giving away a copy of his new Testing Newsletter to anyone who posts the following 3 bits of information:
1. James, please email me a copy of your Testing Newsletter - (Anyone can get a free copy if they have a blog and follow these same rules. Go HERE to […]
Popularity: 38% [?]
When I was writing copy for the credit and debt industry I stumbled across an interesting phenomenon.
When I wrote copy that focused on hope, good feelings, and positive solutions from the start, it never performed very well.
It always puzzled me.
However, when I focused on the pain, frustration, and anguish of the situation FIRST… I got […]
Popularity: 6% [?]
My older sister is smart woman.
Scratch that, she is PIERCINGLY intelligent.
Her mind is like a steel trap.
Out of high school, she got accepted into most of the Ivy League universities, but opted to go to UC Berkeley, which was in state, and would be easier on my parents in terms of tuition.
I remember going to […]
Popularity: 8% [?]
photo credit: soldiersmediacenter
In the book, “Made to Stick” by Chip and Dan Heath, the authors talk about how US army commanders create intricate, multi-faceted plans, and equally complicated backup plans for all their campaigns.
These detailed blueprints were created and given to the troops to ensure organization and razor sharp focus from the men.
But something […]
Popularity: 49% [?]
This past weekend I watched some professional basketball with my favorite team, the Los Angeles Lakers.
Now, love him or hate him you can’t deny the skills of Lakers’ superstar, Kobe Bryant.
Notice what I just said.
Love him or hate him.
The truth is, Kobe is a polarizer.
People either love him or they hate him.
There is no in-between […]
Popularity: 12% [?]
photo credit: Pear Biter
Adding images to your blog posts is a great way to increase attention to your writing.
In the past, the only 3 ways you could upload images to your blog were to steal them, buy them, or use Creative Commons licensed photos.
And that could take some time to poke around for.
But now […]
Popularity: 14% [?]
In this week’s video tip we visit again with Dan Kennedy, who talks about your communication, online or offline, being a greased chute for your prospect to go through.
This means having an organized, structured sales process — that makes a big promise, overcomes objections, and makes a compelling offer at the end.
Why is this so […]
Popularity: 14% [?]
If you have half an ounce of direct marketing blood in you, you probably see just as much terrible advertising as I do.
Even if you’re just walking around the mall, driving down the freeway, or flipping through a magazine, I’m sure you look at some of the ads and think, “Man, what in the world […]
Popularity: 8% [?]
A good vocabulary will benefit your sales copy and your bottom line in 2 ways.
First, it will help you captivate your reader’s imagination, grabbing them by the hand, and pulling them breathlessly from the beginning of your sales message to its dramatic finish.
Ordinary language will not do this as effectively.
For example, do you want to […]
Popularity: 7% [?]
Want to know a good way to get into the minds of your prospects?
Successful marketer Robert Middleton says to use the Preparation H Method.
What, exactly, is the Preparation H Method?
Remember the commercials?
“Itching, Burning, Swelling…”
Yeah, not such a great visual.
But a great way to think from the perspective of your prospects.
Right now, your prospects all have […]
Popularity: 5% [?]
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