Two rabbits are hanging out in the forest — when all of a sudden a hungry wolf crashes out of a nearby bush and starts chasing them.
The rabbits run for dear life, but the wolf is steadily closing in.
In desperation, one rabbit turns to the other and asks, “Do you think we can outrun this […]
Popularity: 41% [?]
“What?” I asked the man in disbelief.
“I said, what can you do for me?” he asked again.
I was at a recent marketing seminar, talking to a gentleman about marketing and copywriting.
I told him about some of the work I had done and he told me about some of the projects he had in the works.
Suddenly, […]
Popularity: 56% [?]
One of my heroes in direct marketing is the esteemed David Ogilvy.
Whenever I study his ads or read his books on direct marketing, I always find myself scribbling pages of notes and creating new wrinkles in my grey matter.
In his classic, “Ogilvy on Advertising” he makes a point so simple, yet so powerful, it just […]
Popularity: 31% [?]
In this short, 4 minute video clip, Dan Kennedy talks about one of the most crucial insights for a successful Online Business:
The principles of SALES haven’t changed since the beginning of time.
Only the MEDIUM through which you sell has changed.
We’ve simply moved from face to face, telephone, direct mail, T.V. infomercials, and now, the Internet.
Despite […]
Popularity: 25% [?]
It’s the oldest saying on the Internet…
It’s not IF your hard drive crashes, its WHEN your hard drive crashes…
We’ve all been there.
You carelessly knock over a bottle of water right onto your laptop.
Your kid pushes your computer off the table and smashes it to bits.
You’re happily typing away one moment, and the next you’re staring […]
Popularity: 4% [?]
Do you write articles to drive traffic to your website?
It’s a proven way to get qualified prospects to visit your site.
I am just starting to do that for this blog, but luckily I have a bit of an advantage in this area:
I have been writing offline articles for years now.
And in my experience, having a […]
Popularity: 10% [?]
I’ve been doing some research on eyetracking, heat maps, and whitespace.
I’ll cover them in detail in a later post, but basically what they are, are formatting and layout methods to keep your website visitors focused on what your sales message is, instead of clicking away.
During my research I found this link from WordPress that give […]
Popularity: 9% [?]
When it comes to copywriting today there are so many tools, coaches, and content to absorb, it can sometimes be overwhelming.
So here are 3 pivotal copy principles that will guide you back to the right path when you feel like you’ve gone astray.
Idea Number One: When I first started copywriting a major “Aha” […]
Popularity: 3% [?]
I stood there, staring at the audience, my heart throbbing painfully in my chest, my mouth dry, and my tongue feeling enormously large in my throat.
My breath kept catching in my chest, and my knees felt wobbly and weak.
The more I tried to get the words out of my mouth, the more frightened and distraught […]
Popularity: 52% [?]
If there is one technique that will almost force your prospects to read your entire sales pitch, from the first word to the last, and leave them breathless and wondering how to buy your product or service, this is it.
Are you ready? Okay here it is:
The Power of the Bucket Brigade!
Let me […]
Popularity: 48% [?]
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