Connectors – Part 2
(Read the previous post for a background on Connectors and why they are important to your business)
There is a way to test if you or someone you know is a Connector
In “The Tipping Point” Malcolm Gladwell randomly took 250 surnames out of a Manhattan phonebook, and asked over 400 people to scan […]
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Connectors – Part 1
It’s interesting how an idea can make sense in theory, but it will only HIT you when you finally experience it firsthand.
When I first read Malcom Gladwell’s “The Tipping Point” a few years ago, I didn’t know too many people in the business world.
So the theories in the book were fascinating, but […]
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Joel Comm is a successful Internet Marketer and is best known for his book, The Adsense Code.
He was also the creator of the first ever Internet Marketing reality show, The Next Internet Millionaire, where a group of aspiring Internet Marketers competed for cash, prizes, and the ultimate joint venture deal with Joel.
Joel has a site […]
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Do you want to infuse your sales copy with humor and life?
Do you want it to pack a powerful wallop?
Then start applying the power of similes.
For example…
“When he realized that his ex-girlfriend was his current girlfriend’s cousin, Buddy felt as uncomfortable as a bug sitting under a magnifying glass.”
Similes show how two things that are […]
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photo credit: Tracy O
I was on a conference call with Mike Filsaime and Mark Widawer yesterday, and wanted to share one tip that blew my mind.
This tip can be used without a website, without you having to generate traffic, and it can be implemented immediately.
Mike Filsaime calls it Integrated Marketing and it works something […]
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Can I get your opinion on something?
I just noticed a trend within our blogging community, and I wanted your thoughts on whether I am off base in my thinking, or if it’s a valid concern.
Darn that Tim Gary, his post got me thinking on a Wednesday
But let me explain what I’m talking about […]
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I had an interesting experience recently that made me realize how important it is to hang out with people who are inspirational, creative, and positive, as opposed to low energy, self deprecating, and full of pity.
Yes this may sound obvious, but sometimes you don’t realize that a person is a “downer” because you’ve been friends […]
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I am fortunate to have friends and mentors who care enough about me to call me out if I’m ever performing at a level that is not congruent with my potential.
Do you have people like that in your life?
If not, I’d like to be that friend today, and share a story, plus a great a […]
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photo credit: Sontra
I experienced a lesson in vanity today that I thought was an interesting lesson in marketing and consumer psychology as well.
Today was Easter Sunday, and for me that meant I had to dress in a suit to go to church.
During the week I am usually copywriting or doing other work on the […]
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I think I could listen to John Carlton talk about writing killer copy for days on end.
John is such a street fighting, cut to the quick, grizzled marketing veteran, that when he talks about copywriting, I feel like he’s guiding you through the marketing jungle, hacking a clear path with a razor sharp machete.
Whenever I […]
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