1. If you don’t understand the tender heartbeat of your market it’s like getting dropped off in the middle of an unfamiliar, dangerous, crime infested neighborhood
2. When your prospect determines that you are someone who may be able to solve their problem they may actually try to find a way OUT! They will try like […]
Popularity: 18% [?]
I’m not a sappy person by nature.
In fact, most sappy writing that I read makes me want to punch butterflies.
But every once in awhile I read something that makes me step back and think, “Hm… this is some good, worthwhile information AND it makes me feel good.”
A friend just sent me an email that fulfilled […]
Popularity: 20% [?]
The topic of stories holds a never ending fascination for me.
You see, everyone tells themselves a story when they purchase a product or service.
And every product or service, like it or not, has a story to tell as well.
Sometimes, the story is that the product or service is shabby and not worth purchasing.
This isn’t the […]
Popularity: 12% [?]
A couple of months ago I wrote about Lifelock, the identity theft protection company that had exhibited ballsy marketing by having it’s CEO, Todd Davis, publicly give out his social security number as proof that the company firmly guaranteed its services.
You can read that first post here.
You may have seen these advertisements in the newspaper […]
Popularity: 8% [?]
I first heard Jim Rohn give a presentation at the Glazer/Kennedy Super Conference in 2005.
I must admit I was very impressed with his talk, but not for the reasons you might think.
I had heard of Jim Rohn years before actually hearing him live, but for some reason I had this impression that he was this […]
Popularity: 7% [?]
Imagine that you are having a drink at the local bar.
Suddenly a guy takes a seat at the bar a few feet down from you and asks the bartender for a drink.
He says, “Joe, gimme a double. I’m having the worst problem…”
Then he goes on to explain the exact problem that you solve through your […]
Popularity: 8% [?]
I was talking to a rather pompous individual today about copywriting.
Since he had a degree in English Literature or something, he was rather smug when it came to his own writing prowess.
He assured me if he put his mind to it, he could write effective sales copy in a heartbeat.
I was amused.
I asked him what […]
Popularity: 9% [?]
I was doing some non-marketing reading today (surprising, I know) and I found this tidbit of information to be both fascinating and inspiring.
So I decided to write about it. I hope it resonates with you.
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It’s a Good Day to Die
Did you know that early Native Americans would utter this war cry before heading into […]
Popularity: 10% [?]
I have this friend who I met through a business project.
He’s one of these guys who has been through so many mind boggling experiences in his life, he just thinks about things on a different level than most people.
Sure, he’s naturally very intelligent.
But he has also had a VERY close brush with death, has helped […]
Popularity: 21% [?]
Thought I’d do something fun today.
I’m in the process of writing a Copywriting Mindset Report that focuses on the essential mental checklist I’ve personally developed, and review every time I sit down to pen sales copy.
I go through this mental checklist before I peck a single letter on the keyboard, every single time.
It’s a working […]
Popularity: 10% [?]
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