Michel Fortin talks about the money making power of the Zeigarnik Effect in his Breakthrough Copywriting home study course.
Russian psychologist Bluma Zeigarnik first studied the phenomenon after her professor, Gestalt psychologist Kurt Lewin, noticed that a waiter had better recollections of still undelivered orders.
Basically, waiters remembered orders better before they were delivered. And the moment […]
Popularity: 14% [?]
Simon Leung’s Adwords Workshop (held this past weekend) was crammed with hands on, money making PPC instruction.
But it was also filled with some terrific speakers and great friends.
It also marked my first presentation about copywriting to the Internet Marketing world, and boy, what a rush!
Here are some pictures of the event for those of you […]
Popularity: 14% [?]
This past weekend at JV Alert wasn’t just a “great networking event,” or “full of useful information.”
It was way more than that.
It was life changing.
The culture at JV Alert Live events are unlike anything I have ever witnessed before.
At most events people are noticeably pitchier and self serving.
(I’m sure you’ve been at events where people […]
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Ken MacArther is giving a dynamic presentation as I write this.
But he just said something(s) so profound that I had to tell you.
One of the misconceptions that aspiring Internet Marketers have is to take “massive action”.
And that’s great.
Only it’s just a PART of the full equation.
The full equation is the title of this post…
“Massive Action […]
Popularity: 16% [?]
This weekend I’m heading over to Philadelphia for Ken McArthur’s JV Alert Live.
I was invited by my buddy Simon Leung who couldn’t recommend this event highly enough.
Apparently this environment is much warmer, more personal, and family-like as opposed to the pitch fests that most of these events turn out to be.
In fact JV Alert was […]
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Just a quick question for everyone.
How often would you like me to post?
I’m going to send out a separate email to my subscribers, but I’d like to ask YOU, too.
You see, in the past few days, I’ve received a few “unsubscribes” from my list, saying that they were getting too many emails from my blog […]
Popularity: 15% [?]
Black Hat marketing sucks.
Using your skills to persuade people into buying what they don’t need is simply unethical.
Yet it happens all the time, and sometimes even under the radar.
I was reading the latest Perry Marshall newsletter (Perry’s brilliant - he is the 800 pound gorilla in the Google Adwords space, but he’s also just a […]
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H.L. Mencken once said…
“No one in this world has ever lost money by underestimating the intelligence of the great masses of the plain people”
Now remember, this isn’t a slight on America’s education level.
It’s just a mathematical statistic that most people relate better to Homer and Marge Simpson than a pair of PHD’s.
It’s actually something to […]
Popularity: 14% [?]
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