Have you ever had the feeling that you were speaking to someone but you weren’t *communicating* with them?
I mean you could both be speaking English, but you could tell that the person you were speaking to wasn’t getting what you were really trying to say?
You may have experienced this phenomenon with your spouse or significant other during an argument. (Which is how the whole “Men are from Mars, Women are from Venus” movement came about)
Well guess what, your customers are speaking their own language too, and unfortunately, you may not be as fluent in it as you think.
Here are 3 simple questions to ask yourself when creating marketing for your prospects.
1. Are you using corporate jargon or using words that are common to you in your profession but not to the general public? Then you are speaking YOUR language, not theirs…
2. Are you firing off the features of your product without explaining how it benefits the prospect who will be using it? Then you’re not communicating…
3. Finally, are you making the mistake of speaking AT your prospects instead of WITH them because you have already solved this problem in your life?
Here’s what that means. You see…
You are not your customer anymore.
I know that many of us created our products or services because we needed to scratch our own itch.
Maybe you became a mortgage broker after going through a horrendous home buying experience.
Maybe couldn’t find a good pet grooming place so you filled your own need.
Maybe you discovered a way to attract the opposite sex so you set up a dating service.
The point is… now you know.
And because you know, you see this problem from an entirely different viewpoint. You don’t see it as ahead of you. You see this problem behind you.
It is only when you can get back into the mindset of the prospect that you can expect to create your biggest impact.
And the only way you’re going to communicate an emotionally charged marketing message that compels your prospects to action is by getting into the minds and hearts of your prospects.
Once you get this part down you will find it infinitely easier to craft an irresistible marketing plan, which translates into increased conversion, more sales, and more money in the bank.
And that’s the point, right?
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