3 Quick Reminders of What People REALLY Think of Your Site
Before you write a WORD of online sales copy, remember…
1. People don’t read:
They skim, scroll, and scan
Your job: Turn the skimmers, scrollers, and scanners into readers
Immediate Action Step: Make sure you create a path of readership for your skimming audience– by including compelling subheads, scattered throughout your copy. (Like what I’m doing in this post with bold font)
When scanned, these subheads — on their own — should allow your prospects to understand your sales message.
If the subheads are written well enough, they will cause skimming prospects to slow down and actually start reading the paragraphs in between the subheads. And make them want to read the rest of your copy.
2. People don’t believe you:
They doubt, deny and distrust
Your job: Provide a preponderance of proof
Immediate Action Step: Not only do you need short, sizzling, specific testimonials (the rule of thumb is, if possible, to get one testimonial per benefit of your product) you need to make sure your claims are all backed up by hard statistical data and evidence.
If you can’t back it up, don’t include it. You’ll come off sounding like a blowhard.
When you can accomplish the above, you will come across as credible and trustworthy.
3. People don’t take action:
They procrastinate, ponder, and put off
Your job: Make them act immediately
Immediate Action Step: Give them a legitimate reason to ACT NOW. Use genuine scarcity techniques, and bold takeaway selling to give them a definite DEADLINE for your irresistible offer.
This doesn’t mean using the fake website countdown clock that, when refreshed, gives you a new time deadline for your offer.
This means warning your readers about limited seating at a seminar, limited face to face coaching time with you, giving a one time only offer, limited free bonuses for the first X number of people to act, etc…
When you can get people to value the product or service more than the amount of money you are charging them, and add into the mix that they can only get this special offer for a limited amount of time, you will get prospects to take action.
-James D. Lee
 |
|
10 Comments
Subscribe to the Comments
Your article was posted in the “Bringing more traffic to your blog” - 3rd Ed. Blog Carnival:
http://blogging4good.blogspot.com/2008/03/bringing-more-traffic-to-your-blog.html
Appreciate your participation.
So true, so true, so true. Especially #1.
Trackbacks / Pingbacks
show trackbacks[...] D. Brausch discussess A Rezbi Example displayed at Internet Business Blog. James Lee discussess 3 Quick Reminders of What People REALLY Think of Your Site displayed at Online Business Freedom. Jimmy Sansi discussess Memo To Entrecard Users: Get A Clue [...]
a make money blogging carnival - March 14, 2008…
Welcome to the March 14, 2008 edition of a make money blogging carnival.
Steven Lohrenz presents 3 Ways I Create Unique Products posted at Steven Lohrenz, saying, “3 groups to focus your product development efforts”
Roger Smit…
[...] Lee presents 3 Quick Reminders of What People REALLY Think of Your Site posted at Online Business [...]
[...] Lee presents 3 Quick Reminders of What People REALLY Think of Your Site posted at Online Business [...]
[...] Lee presents 3 Quick Reminders of What People REALLY Think of Your Site posted at Online Business [...]
The Carnival of Smarter Investing #15…
Welcome to the Fifteenth Edition of The Carnival of Smarter Investing! We’re back with our fifteenth edition of CoSI, so sit back, relax, and enjoy this supersized gathering of featured articles by investors and writers in the areas of business and re…
Carnival of Making Real Money: 18th Edition April 1st, 2008…
Welcome to the April 1st, 2008 edition of the carnival of making real money. Well, we’ve had quite a rollercoaster ride over the last few weeks with elections, primaries, credit crises, seesaw markets… Our writers have come through this tim…
[...] Lee presents 3 Quick Reminders of What People REALLY Think of Your Site posted at Online Business [...]