Let’s get into the final 2 emotions you can use to create killer copy.
4. Fear - Another great emotion that works particularly well in headlines, email subject lines, and in stories. Obviously, your product or service squelches the fear.
So how about this famous headline, “Do You Recognize the 7 Early Warning Signs of High Blood Pressure?”
If the over 50 health market is your target market you can be sure that they are both fearful and curious about what these 7 signs are.
5. Guilt - Guilt can be a strong motivator for someone to take action.
For instance, “Tired of Struggling to Support Your Family? Get Rid of Your Money Problems, Once and For All” (Playing on the guilt of someone’s role of providing for her family)
“Do Your Children Make These Simple Mistakes in English?” (Playing on a parent’s role for making sure their children are properly educated)
“She Gave Birth to You, Made You Chicken Soup When You Were Sick, and Always Put Your Needs Before Hers… What Will You Do When She Needs You Most?”
(That one was just made up, but you can see how it plays on the guilt of taking care of your mother)
Really take some time to figure out how to work these emotions into your sales messages.
If your sales copy reads like a grocery list, it’s time to infuse some emotion into your copy.
So use what we just covered to tap into the deepest corners of your prospects minds and hearts — and spur them into action.
-James D. Lee
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