James Lee Copywriting

1. If you don’t understand the tender heartbeat of your market it’s like getting dropped off in the middle of an unfamiliar, dangerous, crime infested neighborhood

2. When your prospect determines that you are someone who may be able to solve their problem they may actually try to find a way OUT! They will try like crazy to find an incongruency, a flaw, or any other reason not to buy from you . Why? Because you present an INTERRUPTION in their lives, not necessarily an answer. That’s what you must understand and overcome.

3. Your default psychological positioning should be “There are people out there with my money in their pockets”

4. Why should anyone listen to you? Establish truthfully and forcefully but without hype – Why YOU’RE the Go-To-Guy/Gal for their problem

5. Remember: He’s in some kind of pain, he’s skeptical, he’s ready to bolt, he will NOT put up with bragging. You must win him over, on his terms, immediately

6. Be the ONE THING he encounters today that shocks him out of his state

7. Always write copy with a goal in mind – what do you want your prospects to do?

8. People won’t pity you. They are not reading your sales message for that. They are there because they want to feel the ember of hope for themselves

9. Remember what legendary copywriter and marketer, Ted Nicholas says – “There is no failure. There are only tests and results.”

Hope this helps.

-James D. Lee