Want to know a good way to get into the minds of your prospects?
Successful marketer Robert Middleton says to use the Preparation H Method.
What, exactly, is the Preparation H Method?
Remember the commercials?
“Itching, Burning, Swelling…”
Yeah, not such a great visual.
But a great way to think from the perspective of your prospects.
Right now, your prospects all have a burning desire, an itch they need to scratch, or a swelling problem that needs to be taken care of.
YOU are the soothing relief — which is the promise of Preparation H.
You are the solution to their problem, the ointment to their burning need.
Compare this to the average business’ perspective, which deals heavily in promoting themselves, and the greatness of their product.
It’s not about YOU.
It’s all about the needs, desires, and pains of your PROSPECTS.
So write your copy based on the perspective of being your prospect’s cure to their burning, itching, swollen problems.
Hopefully this will give you greater insight and success into who you are selling to.
-James D. Lee
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