Do you know who Pete Godrey is?
Pete is a master copywriter and has a blog over at www.PeteGodfrey.com.
In his most recent post Pete talks about the strange, but powerful psychological trigger that makes fear of loss a greater motivator than the hope for gain.
Not only does Pete give actual examples of this phenomenon, he gives a practical example at the end of his blog entry.
Here’s a brief snippet from the post:
You know in reality, people would much rather save something they’ve already got, than get something they want. It’s hardwired into our heads.
So if you’re a student, you know this already.
But do you really get it?”
It’s interesting because I was actually going to write about this exact same topic recently, but Pete did such a great job (he IS known as the Wizard of Words…) I’m just going to direct you over there to read it for yourself.
You can find it here.
-James D. Lee
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