Online Business Freedom

Have you ever been playing with a little kid and tried to steer her away from doing something that was bad for her?

You know, telling them to stop eating too much candy, getting them to stop dancing on a dangerously flimsy table, or telling them to eat all their vegetables.

Why do you tell them these things?

Because you know what they NEED. It doesn’t matter what they WANT.

Well, if the kids you are playing with are your own, they HAVE to listen to you (hopefully) since you are the parent.

In the world of marketing, you can tell your prospects what they NEED until you’re blue in the face.

You won’t get anywhere with them… fast.

And chances are you may even garner a reputation for being that preachy, nagging guy.

So one of the core concepts of direct marketing is to figure out what your prospects WANT, then giving it to them.

This is not to say that our prospects, customers, and clients are children. But In our world, the funny thing is we GIVE them all the candy they want, encourage them to dance on flimsy tables, and never EVER tell them to eat their carrots.

A side note - Something important to bring up here is that we don’t simply give our prospects a bunch of flash in the pan products that they will buy, then not accomplish anything with.

As someone who understands the path they are currently on, this would be an abuse of your power. It’s unethical and karmacally unclean.

Instead, it’s up to you to take your prospects and customers by the hand, and gently lead them to what they need through the doorway of what they want.

Does that make sense?

If it’s up to you to educate your prospects as effectively as possible, then you NEED the “spoonful of sugar to make the medicine go down,” and the “eat all your carrots and you’ll get dessert,” kind of mentality.

In short, you need both.

You can’t convince your prospects that they NEED your product because it’s good for them.

And you can’t just create a product that your prospects WANT, but in the end will probably end up distracting them from what they actually need for success.

Think about your own products and services.

Are you trying to tell your prospects what they need? Or are you giving them what they want?

-James D. Lee

PS - I learned this principle from Barry Ochsner from www.1cat.biz during our interview. Again, this free audio is yours for the taking. It’s called “The 5 Most Profitable Ways to Monetize Your Blog” and all you have to do to get it is enter your first name and email address in the box at the top right of this page. There are 9 other tips like this that are essential for your online success

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