In this week’s video clip we visit with John Carlton, “the most ripped off copywriter alive.”
If I had to choose one guy from whom to learn the art of writing copy that puts money in your bank account it would be John.
In fact, if there was one teacher who has influenced me and my style of writing the most, it has to be John.
His book “Kickass Copywriting Secrets of a Marketing Rebel” completely threw my brain into shock at the vastness of his knowledge and the simplicity in which he explained complex topics.
In this video clip, John talks about ASKING FOR THE DARN SALE.
Many marketers do a fine job of creating a “greased chute” for their prospects to go through, but at the very end they get skittish about asking for the order.
In other words they “Sell From Their Heels”.
In this clip John talks about the correct way to position yourself to ensure you make the sale.
Enjoy.
-James D. Lee
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