Online Business Freedom

Can you guess what the difference is between the marketing of McDonalds and Coke?

Sure, one is a franchise and one is not.

One has a whole menu of products, the other only has a few (diet, Coke Zero, etc…).

But according to Mike Filsaime, the most important difference between the marketing strategies of McDonalds and Coke is…

… One is a piggyback marketer and one is not.

You see, if you want to set up a McDonalds franchise anywhere in the world, you’ve got to start from step A and go all the way to step Z.

You have to set up all the systems, hire employees, take care of all the food deliveries, etc…

What does Coke have to do?

All Coke has to do is piggyback off of existing ‘traffic’ and set up shop there.

In fact, you can FIND Coke at McDonalds. But you can also find Coke at the baseball game, at every vending machine on a college campus, and at practically every restaurant in the world.

Coke doesn’t need to find a perfect location, do months of research and analysis, then set up a physical Coke shop.

They only need to find locations where traffic already exists, where similar and complimentary products are already doing well, and then just piggyback off of the existing success.

Mike Filsaime calls this Integration Marketing, and anyone can apply this to their business.

How, you ask?

By leveraging the power of your partner’s, affiliate’s, and competitor’s unused website real estate.

Many marketers never think of maximizing the profit potential of some of their most valuable web pages.

Many people with online businesses are McDonalds marketers.

Not that there’s anything wrong with this, it’s just that there is a lot of money to be made by implementing Coke marketing as well.

Why not take advantage of this by piggybacking your products and services where there is pre-existing traffic and sales success of similar products and services?

For example, why not ask to put your product or service offer on any one of these pages that they probably aren’t using anyway?

* Thank you for purchasing pages

* Thank you for subscribing pages

* Subscription confirmation pages

* Order processing pages

* Login confirmation pages

The basic premise is to add your offer to any of these types of pages, making sure that you’re working with a similar or complimentary type of product or service, and one that is already doing well.

Mike goes into a lot more eye opening detail about how to implement upsells, downsells, and one time offers in his “7 Figure Code” product.

And I may cover a few more details later on.

But for right now, think about talking to some of your joint venture partners, or even your competitors, about how you can make this work for you.

If you don’t have an upsell of your own, why not make a positive first gesture by offering to piggyback someone else’s product or service first?

As long as you get the conversion numbers beforehand, and know that it’s already a product that is selling well, it will only benefit the both of you to let it piggyback onto your website.

Think about how you can become more of a Coke marketer, as WELL as a McDonalds marketer.

-James D. Lee

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