I’m in the middle of a few different copywriting projects right now, and if you’ve ever juggled multiple projects (which I’m sure most of you have) you know that there is a fine line between working quickly while maintaining a standard of quality.
I was chatting with my friend Stuart Tan the other day about copywriting, […]
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A few weeks ago at JV Alert Live in Philadelphia, I witnessed the power of storytelling in its purest form.
Candid, emotional, and best of all… unscripted.
(The disclaimer here is that when you write or tell stories for your marketing please practice the structure and flow BEFOREHAND so that you’re not boring your audience. Understand what […]
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This is a small sample of John Carlton’s headlines that have brought in millions of dollars for both his clients and himself.
So, NOT sharing them would be a crime.
To be honest, I’m not sure if every single one of these headlines is actually John’s, but I do know that almost all of them are.
The main […]
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Do you know who Pete Godrey is?
Pete is a master copywriter and has a blog over at www.PeteGodfrey.com.
In his most recent post Pete talks about the strange, but powerful psychological trigger that makes fear of loss a greater motivator than the hope for gain.
Not only does Pete give actual examples of this phenomenon, he gives […]
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1. If you don’t understand the tender heartbeat of your market it’s like getting dropped off in the middle of an unfamiliar, dangerous, crime infested neighborhood
2. When your prospect determines that you are someone who may be able to solve their problem they may actually try to find a way OUT! They will try like […]
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Imagine that you are having a drink at the local bar.
Suddenly a guy takes a seat at the bar a few feet down from you and asks the bartender for a drink.
He says, “Joe, gimme a double. I’m having the worst problem…”
Then he goes on to explain the exact problem that you solve through your […]
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I was talking to a rather pompous individual today about copywriting.
Since he had a degree in English Literature or something, he was rather smug when it came to his own writing prowess.
He assured me if he put his mind to it, he could write effective sales copy in a heartbeat.
I was amused.
I asked him what […]
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One of the most important lessons I learned from Eben Pagan at his Man Transformation seminar last week was the human tendency to think that we are all entitled to something.
That we are entitled to success, fame, or riches, and that it’s not “fair” if challenges pop up to rob us of what we are […]
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Yesterday marked the 1 year anniversary of the death of the great Gary Halbert.
I personally met Gary only once, at his Root Canal seminar here in Los Angeles, back in 2005.
I remember Gary asking us not to bother him during the breaks because he was resting his mind in order to be at peak performance […]
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Ask a panel of the most esteemed copywriters on the planet, and 9 out of 10 will probably say that the length of your copy needs to be as long as it takes to get your sales message across.
If your message needs to be 5 trim paragraphs, so be it.
If your message needs to be […]
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