Ask a panel of the most esteemed copywriters on the planet, and 9 out of 10 will probably say that the length of your copy needs to be as long as it takes to get your sales message across.
If your message needs to be 5 trim paragraphs, so be it.
If your message needs to be […]
Popularity: 7% [?]
Do you want to infuse your sales copy with humor and life?
Do you want it to pack a powerful wallop?
Then start applying the power of similes.
For example…
“When he realized that his ex-girlfriend was his current girlfriend’s cousin, Buddy felt as uncomfortable as a bug sitting under a magnifying glass.”
Similes show how two things that are […]
Popularity: 8% [?]
I am fortunate to have friends and mentors who care enough about me to call me out if I’m ever performing at a level that is not congruent with my potential.
Do you have people like that in your life?
If not, I’d like to be that friend today, and share a story, plus a great a […]
Popularity: 7% [?]
photo credit: Sontra
I experienced a lesson in vanity today that I thought was an interesting lesson in marketing and consumer psychology as well.
Today was Easter Sunday, and for me that meant I had to dress in a suit to go to church.
During the week I am usually copywriting or doing other work on the […]
Popularity: 9% [?]
I think I could listen to John Carlton talk about writing killer copy for days on end.
John is such a street fighting, cut to the quick, grizzled marketing veteran, that when he talks about copywriting, I feel like he’s guiding you through the marketing jungle, hacking a clear path with a razor sharp machete.
Whenever I […]
Popularity: 11% [?]
I was looking through my local paper the other day when I came across a delightfully ballsy display of direct marketing.
I immediately had to rip it out and put it into my swipe file.
I’m going to try and scan it to show it to you later, but until then, here’s a description of what I […]
Popularity: 9% [?]
If you’ve been writing sales copy for any amount of time you may know where I’m going with this article.
But since headlines have accounted for up to 1800% increases in response rates by legendary ad men such as Gary Halbert, Ted Nicholas, and Jay Abraham, it’s worth mentioning again.
If you’re completely new to the world […]
Popularity: 33% [?]
The Internet is an ocean of people.
People looking for different products, services, and information. All preoccupied with their own agenda — their own needs, wants, and desires.
If you wanted to compare the Internet to the real world, everyone would be rushing about, heads down, and mumbling to themselves about where they need to go and […]
Popularity: 13% [?]
1. The Secret of Making People Like You
2. A Little Mistake That Cost a Farmer $3,000 a Year
3. Advice to Wives Whose Husbands Don’t Save Money - By a Wife
4. The Child Who Won the Hearts of All
5. Are You Ever Tongue-Tied At a Party?
6. How a New Discovery Made a Plain Girl Beautiful
7. How […]
Popularity: 20% [?]
Before you write a WORD of online sales copy, remember…
1. People don’t read:
They skim, scroll, and scan
Your job: Turn the skimmers, scrollers, and scanners into readers
Immediate Action Step: Make sure you create a path of readership for your skimming audience– by including compelling subheads, scattered throughout your copy. (Like what I’m doing in this post […]
Popularity: 19% [?]
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