A few weeks ago at JV Alert Live in Philadelphia, I witnessed the power of storytelling in its purest form.
Candid, emotional, and best of all… unscripted.
(The disclaimer here is that when you write or tell stories for your marketing please practice the structure and flow BEFOREHAND so that you’re not boring your audience. Understand what […]
Popularity: 16% [?]
Black Hat marketing sucks.
Using your skills to persuade people into buying what they don’t need is simply unethical.
Yet it happens all the time, and sometimes even under the radar.
I was reading the latest Perry Marshall newsletter (Perry’s brilliant - he is the 800 pound gorilla in the Google Adwords space, but he’s also just a […]
Popularity: 18% [?]
This is a small sample of John Carlton’s headlines that have brought in millions of dollars for both his clients and himself.
So, NOT sharing them would be a crime.
To be honest, I’m not sure if every single one of these headlines is actually John’s, but I do know that almost all of them are.
The main […]
Popularity: 8% [?]
1. If you don’t understand the tender heartbeat of your market it’s like getting dropped off in the middle of an unfamiliar, dangerous, crime infested neighborhood
2. When your prospect determines that you are someone who may be able to solve their problem they may actually try to find a way OUT! They will try like […]
Popularity: 10% [?]
The topic of stories holds a never ending fascination for me.
You see, everyone tells themselves a story when they purchase a product or service.
And every product or service, like it or not, has a story to tell as well.
Sometimes, the story is that the product or service is shabby and not worth purchasing.
This isn’t the […]
Popularity: 8% [?]
Have you ever been playing with a little kid and tried to steer her away from doing something that was bad for her?
You know, telling them to stop eating too much candy, getting them to stop dancing on a dangerously flimsy table, or telling them to eat all their vegetables.
Why do you tell them these […]
Popularity: 9% [?]
Can you guess what the difference is between the marketing of McDonalds and Coke?
Sure, one is a franchise and one is not.
One has a whole menu of products, the other only has a few (diet, Coke Zero, etc…).
But according to Mike Filsaime, the most important difference between the marketing strategies of McDonalds and Coke is…
… […]
Popularity: 7% [?]
Let me get your quick opinion on something…
What do you think this 11 part formula represents?
1. Select a Target
2. Approach and Open
3. Demonstrate Value
4. Disarm the Obstacles
5. Isolate the Target
6. Create an Emotional Connection
7. Extract to a Seduction Location
8. Pump Buying Temperature
9. Make a Physical Connection
10. Blast Last Minute Resistance
11. Manage Expectations
So, what do you […]
Popularity: 15% [?]
One of the most important offline direct marketing principles that I’ve learned over the years has been using a “stick” letter.
What’s a “stick letter”?
A stick letter simply means following up with your customer by sending him a letter AFTER the sale has been made.
In the letter you congratulate them on a wise decision, reinforce all […]
Popularity: 7% [?]
One of the most important lessons I learned from Eben Pagan at his Man Transformation seminar last week was the human tendency to think that we are all entitled to something.
That we are entitled to success, fame, or riches, and that it’s not “fair” if challenges pop up to rob us of what we are […]
Popularity: 7% [?]
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