One of the most important lessons I learned from Eben Pagan at his Man Transformation seminar last week was the human tendency to think that we are all entitled to something.
That we are entitled to success, fame, or riches, and that it’s not “fair” if challenges pop up to rob us of what we are […]
Popularity: 12% [?]
Here’s another lesson I learned from Eben Pagan at his Man Transformation Event.
Honestly it was a bit frightening to see how well thought out Eben’s Double Your Dating business was, right from the start.
Aside from the smaller details like using stage name and business name formulas - phonetically proven to stick in people’s minds (David […]
Popularity: 20% [?]
Yesterday marked the 1 year anniversary of the death of the great Gary Halbert.
I personally met Gary only once, at his Root Canal seminar here in Los Angeles, back in 2005.
I remember Gary asking us not to bother him during the breaks because he was resting his mind in order to be at peak performance […]
Popularity: 11% [?]
I’ve written some copy for the dating industry, so I’ve seen firsthand the growth and evolvement of David DeAngelo’s Double Your Dating business.
In fact, his success was so phenomenal that he began his own marketing and coaching program called the “Altitude Program” in 2007 – under his real name, Eben Pagan.
And in typical Eben Pagan […]
Popularity: 9% [?]
Do you remember the last time you read a newspaper or a magazine?
It could have been this morning, last week, whenever.
Did you notice the photos in the publication? How could you not, right?
Now, did you notice the way your eyes jumped across the page, from headline to photo, headline to photo, headline to photo, to… […]
Popularity: 7% [?]
photo credit: Tracy O
I was on a conference call with Mike Filsaime and Mark Widawer yesterday, and wanted to share one tip that blew my mind.
This tip can be used without a website, without you having to generate traffic, and it can be implemented immediately.
Mike Filsaime calls it Integrated Marketing and it works something […]
Popularity: 10% [?]
Can I get your opinion on something?
I just noticed a trend within our blogging community, and I wanted your thoughts on whether I am off base in my thinking, or if it’s a valid concern.
Darn that Tim Gary, his post got me thinking on a Wednesday
But let me explain what I’m talking about […]
Popularity: 11% [?]
I was looking through my local paper the other day when I came across a delightfully ballsy display of direct marketing.
I immediately had to rip it out and put it into my swipe file.
I’m going to try and scan it to show it to you later, but until then, here’s a description of what I […]
Popularity: 9% [?]
Today’s video clip comes from the legendary David Oglivy.
Ogilvy had a way of being straight to the point, as well as motivational about “his first love” — the topic of direct response.
If you ever wanted to know the clear cut difference between direct response marketers (us) and the rest of the marketing world (them), this […]
Popularity: 14% [?]
Before you write a WORD of online sales copy, remember…
1. People don’t read:
They skim, scroll, and scan
Your job: Turn the skimmers, scrollers, and scanners into readers
Immediate Action Step: Make sure you create a path of readership for your skimming audience– by including compelling subheads, scattered throughout your copy. (Like what I’m doing in this post […]
Popularity: 19% [?]
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