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Category Archives: Info Product Creation

2 Thoughts About Competition

Two rabbits are hanging out in the forest — when all of a sudden a hungry wolf crashes out of a nearby bush and starts chasing them.
The rabbits run for dear life, but the wolf is steadily closing in.
In desperation, one rabbit turns to the other and asks, “Do you think we can outrun this […]

Popularity: 29% [?]


5 Point Checklist to Recognize Your “Big Idea”

One of my heroes in direct marketing is the esteemed David Ogilvy.
Whenever I study his ads or read his books on direct marketing, I always find myself scribbling pages of notes and creating new wrinkles in my grey matter.
In his classic, “Ogilvy on Advertising” he makes a point so simple, yet so powerful, it just […]

Popularity: 25% [?]


Inexpensive and Dependable Audio Recording Device

If you’re anything like me, when you get on the phone with another Internet Marketer, the ideas just fly back and forth.
Next thing you know, you’re scratching you’re head and saying, “Man, I should have recorded that…”
My friend Mark Widawer recently recommended this great recording device to me.
And now I want to share it […]

Popularity: 4% [?]