I once heard something from a self help teacher named Sean Stephenson.
Just so you know, Sean is a 3 foot tall man, permanently confined to a wheelchair, with a physical condition that makes his bones very brittle.
He has had over 200 bone breaks since he was born.
But despite all these setback, which would have buried […]
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Have you ever been playing with a little kid and tried to steer her away from doing something that was bad for her?
You know, telling them to stop eating too much candy, getting them to stop dancing on a dangerously flimsy table, or telling them to eat all their vegetables.
Why do you tell them these […]
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Wednesday, April 16, 2008
Let me get your quick opinion on something…
What do you think this 11 part formula represents?
1. Select a Target
2. Approach and Open
3. Demonstrate Value
4. Disarm the Obstacles
5. Isolate the Target
6. Create an Emotional Connection
7. Extract to a Seduction Location
8. Pump Buying Temperature
9. Make a Physical Connection
10. Blast Last Minute Resistance
11. Manage Expectations
So, what do you […]
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One of the most important lessons I learned from Eben Pagan at his Man Transformation seminar last week was the human tendency to think that we are all entitled to something.
That we are entitled to success, fame, or riches, and that it’s not “fair” if challenges pop up to rob us of what we are […]
Popularity: 12% [?]
I spent the day at David DeAngelo’s Man Transformation event here in Los Angeles.
(You may know him as Eben Pagan)
I was there to support one of the guys I work with, who was speaking at the event.
And boy, what a great experience.
Yes, the week-long seminar was based on dating principles, but the focus was […]
Popularity: 5% [?]
Did you know that everyone has 2 boxes in their lives?
The first box represents your realistic limitations.
For instance, I will probably never play center for the Los Angeles Lakers.
I will probably never win 7 Tours De France in row like Lance Armstrong.
And I will probably never become the heavyweight boxing champion of the world.
These things […]
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Of course not.
People shouldn’t be deceived in a harmful or malicious way. That much is obvious.
But the interesting thing is that people will align themselves with the stories that surround your marketing. IF, your story is intriguing, and subtle enough to be believed.
Seth Godin tackles this issue in his book “All Marketers are Liars”.
For instance, […]
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I’ve written some copy for the dating industry, so I’ve seen firsthand the growth and evolvement of David DeAngelo’s Double Your Dating business.
In fact, his success was so phenomenal that he began his own marketing and coaching program called the “Altitude Program” in 2007 – under his real name, Eben Pagan.
And in typical Eben Pagan […]
Popularity: 9% [?]
Let’s talk about frogs.
Yes, frogs.
Author Seth Godin uses frogs as an example to explain a certain aspect of human psychology, and how you can tap into the most basic of human behaviors in order to influence your prospects.
A frog’s brain is remarkably small.
In proportion to its body, the size of a frog’s brain is a […]
Popularity: 16% [?]
Salesmen
As we complete this series on the three types of people it takes to create an idea virus (this idea could by your business, your cause, or just a social trend) let’s take a brief look back on the first two types of people.
Connectors are the carriers in an idea virus. They have the social […]
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