The topic of stories holds a never ending fascination for me.
You see, everyone tells themselves a story when they purchase a product or service.
And every product or service, like it or not, has a story to tell as well.
Sometimes, the story is that the product or service is shabby and not worth purchasing.
This isn’t the […]
Popularity: 8% [?]
Let me get your quick opinion on something…
What do you think this 11 part formula represents?
1. Select a Target
2. Approach and Open
3. Demonstrate Value
4. Disarm the Obstacles
5. Isolate the Target
6. Create an Emotional Connection
7. Extract to a Seduction Location
8. Pump Buying Temperature
9. Make a Physical Connection
10. Blast Last Minute Resistance
11. Manage Expectations
So, what do you […]
Popularity: 15% [?]
One of the most important offline direct marketing principles that I’ve learned over the years has been using a “stick” letter.
What’s a “stick letter”?
A stick letter simply means following up with your customer by sending him a letter AFTER the sale has been made.
In the letter you congratulate them on a wise decision, reinforce all […]
Popularity: 7% [?]
Here’s another lesson I learned from Eben Pagan at his Man Transformation Event.
Honestly it was a bit frightening to see how well thought out Eben’s Double Your Dating business was, right from the start.
Aside from the smaller details like using stage name and business name formulas - phonetically proven to stick in people’s minds (David […]
Popularity: 9% [?]
I’ve written some copy for the dating industry, so I’ve seen firsthand the growth and evolvement of David DeAngelo’s Double Your Dating business.
In fact, his success was so phenomenal that he began his own marketing and coaching program called the “Altitude Program” in 2007 – under his real name, Eben Pagan.
And in typical Eben Pagan […]
Popularity: 7% [?]
Do you remember the last time you read a newspaper or a magazine?
It could have been this morning, last week, whenever.
Did you notice the photos in the publication? How could you not, right?
Now, did you notice the way your eyes jumped across the page, from headline to photo, headline to photo, headline to photo, to… […]
Popularity: 6% [?]
photo credit: Tracy O
I was on a conference call with Mike Filsaime and Mark Widawer yesterday, and wanted to share one tip that blew my mind.
This tip can be used without a website, without you having to generate traffic, and it can be implemented immediately.
Mike Filsaime calls it Integrated Marketing and it works something […]
Popularity: 7% [?]
photo credit: Sontra
I experienced a lesson in vanity today that I thought was an interesting lesson in marketing and consumer psychology as well.
Today was Easter Sunday, and for me that meant I had to dress in a suit to go to church.
During the week I am usually copywriting or doing other work on the […]
Popularity: 7% [?]
I think I could listen to John Carlton talk about writing killer copy for days on end.
John is such a street fighting, cut to the quick, grizzled marketing veteran, that when he talks about copywriting, I feel like he’s guiding you through the marketing jungle, hacking a clear path with a razor sharp machete.
Whenever I […]
Popularity: 8% [?]
Before you write a WORD of online sales copy, remember…
1. People don’t read:
They skim, scroll, and scan
Your job: Turn the skimmers, scrollers, and scanners into readers
Immediate Action Step: Make sure you create a path of readership for your skimming audience– by including compelling subheads, scattered throughout your copy. (Like what I’m doing in this post […]
Popularity: 14% [?]
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