I received an insightful comment from Graham Jones — The Internet Psychologist — about my last post on word pictures. His comment triggered a final point in my mind that wasn’t covered in the first entry.
First, here is Graham’s comment for you to read. It’s definitely something that needs to be understood in order to […]
Popularity: 21% [?]
The answers to the quiz were:
When company employees were surveyed, the majority claimed that it would be answer 3 that would motivate them the most.
They felt that company recognition would motivate them the most to perform their best.
But here’s the interesting part:
When asked what they thought would motivate OTHER employees, the majority of those being […]
Popularity: 8% [?]
Teachers could quite possibly have the most difficult sales job in the entire world.
How do you justify the merits of learning European History, the square root of 64, or how to conjugate the Spanish word tener to a bunch of hormonal kids?
The most frequently asked question that teachers get from smart aleck students is, “When […]
Popularity: 11% [?]
One of the oldest principles in direct response marketing and copywriting is to translate your features into benefits.
Here are a couple of ways to describe this.
First, John Carlton asks us “What does the product or service do for the human being buying it?”
In other words, don’t just talk about what the product or service DOES, […]
Popularity: 6% [?]
This week’s video features the late, great, Gary Halbert.
If you’ve been in direct marketing for even a week, you’ve heard of Gary.
He was an eccentric genius, and even though he was the self proclaimed “World’s Greatest Copywriter,” there were actually few who would dispute that.
In this classic video clip, Gary talks about one of the […]
Popularity: 6% [?]
When I was writing copy for the credit and debt industry I stumbled across an interesting phenomenon.
When I wrote copy that focused on hope, good feelings, and positive solutions from the start, it never performed very well.
It always puzzled me.
However, when I focused on the pain, frustration, and anguish of the situation FIRST… I got […]
Popularity: 7% [?]
photo credit: soldiersmediacenter
In the book, “Made to Stick” by Chip and Dan Heath, the authors talk about how US army commanders create intricate, multi-faceted plans, and equally complicated backup plans for all their campaigns.
These detailed blueprints were created and given to the troops to ensure organization and razor sharp focus from the men.
But something […]
Popularity: 58% [?]
This past weekend I watched some professional basketball with my favorite team, the Los Angeles Lakers.
Now, love him or hate him you can’t deny the skills of Lakers’ superstar, Kobe Bryant.
Notice what I just said.
Love him or hate him.
The truth is, Kobe is a polarizer.
People either love him or they hate him.
There is no in-between […]
Popularity: 19% [?]
In this week’s video tip we visit again with Dan Kennedy, who talks about your communication, online or offline, being a greased chute for your prospect to go through.
This means having an organized, structured sales process — that makes a big promise, overcomes objections, and makes a compelling offer at the end.
Why is this so […]
Popularity: 23% [?]
If you have half an ounce of direct marketing blood in you, you probably see just as much terrible advertising as I do.
Even if you’re just walking around the mall, driving down the freeway, or flipping through a magazine, I’m sure you look at some of the ads and think, “Man, what in the world […]
Popularity: 20% [?]
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