Still recovering from Ross Goldberg’s star studded ‘Masters of Internet Marketing’ event in Chicago this past weekend.
And yes, the event featured an all star lineup of speakers.
Joel Comm was there.
And when Joel Comm crooks his finger at you and says, “let’s talk, step into my office” — (which of course was the sofa next to […]
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A few weeks ago at JV Alert Live in Philadelphia, I witnessed the power of storytelling in its purest form.
Candid, emotional, and best of all… unscripted.
(The disclaimer here is that when you write or tell stories for your marketing please practice the structure and flow BEFOREHAND so that you’re not boring your audience. Understand what […]
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Michel Fortin talks about the money making power of the Zeigarnik Effect in his Breakthrough Copywriting home study course.
Russian psychologist Bluma Zeigarnik first studied the phenomenon after her professor, Gestalt psychologist Kurt Lewin, noticed that a waiter had better recollections of still undelivered orders.
Basically, waiters remembered orders better before they were delivered. And the moment […]
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Simon Leung’s Adwords Workshop (held this past weekend) was crammed with hands on, money making PPC instruction.
But it was also filled with some terrific speakers and great friends.
It also marked my first presentation about copywriting to the Internet Marketing world, and boy, what a rush!
Here are some pictures of the event for those of you […]
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Ken MacArther is giving a dynamic presentation as I write this.
But he just said something(s) so profound that I had to tell you.
One of the misconceptions that aspiring Internet Marketers have is to take “massive action”.
And that’s great.
Only it’s just a PART of the full equation.
The full equation is the title of this post…
“Massive Action […]
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This weekend I’m heading over to Philadelphia for Ken McArthur’s JV Alert Live.
I was invited by my buddy Simon Leung who couldn’t recommend this event highly enough.
Apparently this environment is much warmer, more personal, and family-like as opposed to the pitch fests that most of these events turn out to be.
In fact JV Alert was […]
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Black Hat marketing sucks.
Using your skills to persuade people into buying what they don’t need is simply unethical.
Yet it happens all the time, and sometimes even under the radar.
I was reading the latest Perry Marshall newsletter (Perry’s brilliant - he is the 800 pound gorilla in the Google Adwords space, but he’s also just a […]
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H.L. Mencken once said…
“No one in this world has ever lost money by underestimating the intelligence of the great masses of the plain people”
Now remember, this isn’t a slight on America’s education level.
It’s just a mathematical statistic that most people relate better to Homer and Marge Simpson than a pair of PHD’s.
It’s actually something to […]
Popularity: 14% [?]
I am not Buddhist.
What I am though, is a humble seeker of knowledge.
So when I saw that Lama Ole Nydahl, one of the greatest teachers of Buddhism here in the west, was here in LA for an evening, I had to check it out.
Lama Ole talked about Buddhism in the Modern World, and it was […]
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Just a quick note.
I had a great dinner last night with some sharp, sharp Internet Marketers.
One of them was Alejandro Reyes, who, despite his best attempts to not look it (just kidding Alejandro!), is one of the brightest and most talented social media experts I’ve ever met.
He’s such a natural Connector it’s not even funny.
You […]
Popularity: 7% [?]
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