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Category Archives: You

A Tale of 2 Completely Different Friends

I had an interesting experience recently that made me realize how important it is to hang out with people who are inspirational, creative, and positive, as opposed to low energy, self deprecating, and full of pity.
Yes this may sound obvious, but sometimes you don’t realize that a person is a “downer” because you’ve been friends […]

Popularity: 7% [?]


Taking Action is WRONG

You may agree or disagree with the headline of this post. But read the entire thing before you form an opinion.
I’m not a “woo-woo,” New Agey kinda guy in the slightest, but I’ve been inspired by some thought provoking material lately that has shifted my awareness. And I wanted to share it with you.
Plus, I […]

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Goal Setting By Itself Leads to Spectacular Failure?

(We’re going to take a quick detour from our online marketing lessons to cover a topic that has been on my mind a lot lately. Hope you find value in it.)
Why is it imperative that we are absolutely clear and focused on the successful achievement of our goals?
Why is it so important that we […]

Popularity: 7% [?]


Answers to the Marketing Quiz: How Well Do You Think You Know Your Customers?

The answers to the quiz were:
When company employees were surveyed, the majority claimed that it would be answer 3 that would motivate them the most.
They felt that company recognition would motivate them the most to perform their best.
But here’s the interesting part:
When asked what they thought would motivate OTHER employees, the majority of those being […]

Popularity: 8% [?]


A Personal Story - The Truth Behind Secure, High Paying Jobs

My older sister is smart woman.
Scratch that, she is PIERCINGLY intelligent.
Her mind is like a steel trap.
Out of high school, she got accepted into most of the Ivy League universities, but opted to go to UC Berkeley, which was in state, and would be easier on my parents in terms of tuition.
I remember going to […]

Popularity: 9% [?]


Polarization is Magnetic

This past weekend I watched some professional basketball with my favorite team, the Los Angeles Lakers.
Now, love him or hate him you can’t deny the skills of Lakers’ superstar, Kobe Bryant.
Notice what I just said.
Love him or hate him.
The truth is, Kobe is a polarizer.
People either love him or they hate him.
There is no in-between […]

Popularity: 19% [?]


How to Start Long and Profitable Business Relationships

“What?” I asked the man in disbelief.
“I said, what can you do for me?” he asked again.
I was at a recent marketing seminar, talking to a gentleman about marketing and copywriting.
I told him about some of the work I had done and he told me about some of the projects he had in the works.
Suddenly, […]

Popularity: 56% [?]


How to Overcome Anything

I stood there, staring at the audience, my heart throbbing painfully in my chest, my mouth dry, and my tongue feeling enormously large in my throat.
My breath kept catching in my chest, and my knees felt wobbly and weak.
The more I tried to get the words out of my mouth, the more frightened and distraught […]

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The Meaning of Life… in ONE Word

Henry David Thoreau once said, “Most men lead lives of quiet desperation” and he was right.
Most people hate their jobs, hate the daily grind, and hate the monotonous 9-5 routine that slowly crushes their souls.
Why do people do this to themselves?
Why do people focus their lives around jobs they hate, then, if they have time […]

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Are You Playing to Win? Or Playing Not to Lose?

There’s a story that legendary marketer Dan Kennedy tells to illustrate the point of “playing to win - or playing not to lose”.
(Warning: I am reciting this story from memory, so if there are a few details that aren’t 100% accurate, forgive me. But the lesson holds true nonetheless)
At the Peter Lowe SUCCESS events during […]

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