Online Business Freedom

Let’s talk about frogs.

Yes, frogs.

Author Seth Godin uses frogs as an example to explain a certain aspect of human psychology, and how you can tap into the most basic of human behaviors in order to influence your prospects.

A frog’s brain is remarkably small.

In proportion to its body, the size of a frog’s brain is a tiny, sliver of a percentage. And in relation to a human being, a frog’s brain is downright miniscule.

However, if a fly flies by YOU, there’s not a very good chance that you will be able to flick out your tongue and capture it.

In fact, you could barely track a fly with your eyes.

Catching a fly with your HANDS would be difficult, let alone catching it with your tongue.

But a frog can.

Why? Because through millions of years of evolution, frogs have a certain program built into their brains.

A frog’s mind has been fine tuned to watch for movement, for things that change and for things that are notable.

So when it sees that buzzing fly, all those millions of years of evolution and programming suddenly come into play, coordinate in perfect harmony, and in a SNAP, the frog’s tongue flicks out and catches that fly.

However, a frog’s brain is designed to block out things that don’t move. Frogs have evolved such that, if a fly is dead on the ground next to it, it wont’ pay attention to it.

Similarly, people have evolved to block out and filter certain things as well.

We are constantly bombarded with incoming information which clamors for our attention every day.

So our brains have been trained to block out certain things in order to help us make better decisions.

And there are certain programs that have evolved with us to help us make these decisions.

One of these things is watching what other people do, and understanding that since other people have already done it, it is safe, and most likely the best bet.

That’s why when you hear that millions of people read the latest Harry Potter book, YOU want to go read the latest Harry Potter.

You may not even be really interested in wizards and witches and Muggles, but that’s not the point.

The point is that millions of people bought, read, and love the books, and you are programmed to want to know what the hubbub is about.

This is what’s known as social proof. And social proof is extremely powerful, and a huge motivator for your products and services.

How can you use social proof to get more sales?

One very good way is to use testimonials.

Testimonials show your customer that people have bought your product before and they’re happy.

The more people are happy with your product, the more other people will buy it too.

That’s just the way our minds work.

By properly using testimonials, people will buy automatically, perhaps without even knowing why.

Better yet they will buy quickly, without hesitation, even unconsciously, like it’s been programmed into them.

Just like a frog catching a fly.

And that’s how you want your customers to react, right?

-James D. Lee

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