Online Business Freedom

A good vocabulary will benefit your sales copy and your bottom line in 2 ways.

First, it will help you captivate your reader’s imagination, grabbing them by the hand, and pulling them breathlessly from the beginning of your sales message to its dramatic finish.

Ordinary language will not do this as effectively.

For example, do you want to just “beat your competition”?

Or do you want to “slaughter, murder, massacre, or annihilate your competition?”

See the difference?

Painting vivid pictures in your prospect’s minds takes more than just an average vocabulary.

Second, by knowing how to use many different words with the same meaning, you can keep your language fresh and lively, unlike lazier marketers who continue to use the same trite, over-hyped words and phrases that you see on thousands of other sales sites.

Language is a gift, and you can really stack the deck in your favor by learning how to apply it properly.

So don’t just say, “The pretty woman walked down the street.”

Try different versions of that boring sentence, like, “The woman sauntered down the street, an eye magnet for every man within a city block.”

This will take a little practice, but you can really have fun with this!

Finally, here are some alternatives to the words you probably already use or are used to seeing every day.

Notice the subtle differences between each word.

__________

Exciting

Provocative

Tantalizing

Spicy

Breathtaking

Intoxicating

Fascinating

Gripping

Honest

Genuine

Straightforward

Full of Integrity

No Holds Barred

Plain English

Jargon-Free

We Don’t Pull Punches

Informative

Instructive

Educational

Illuminating

Enlightening

Eye Opening

Mind Opening

Will Stretch Your Mind

__________

Get a real thesaurus if you’re serious about improving your copy and website conversions.

Stop relying on the one in Microsoft Word. It’s not that good.

And here are a couple of resources that will help your writing clarity, style, and vocabulary, tremendously.

“Words That Sell” — by Richard Bayan

“Elements of Style” — by Strunk & White

Learn to be a master wordsmith… it will serve you well.

-James D. Lee

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