Online Business Freedom

photo credit: Tracy O

I was on a conference call with Mike Filsaime and Mark Widawer yesterday, and wanted to share one tip that blew my mind.

This tip can be used without a website, without you having to generate traffic, and it can be implemented immediately.

Mike Filsaime calls it Integrated Marketing and it works something like this.

If you want to increase the profits of any one of your products by an average of 25% (If you sell $1,000 worth of product right now, you can generally expect $250 of found money every month using this strategy), then try this out.

On every website, there are spots of dead real estate that not many people think of using.

These include:

* Thank you pages

* Subscription Confirmation pages

* Order Confirmation

* Logout pages

* Exit pops

By simply adding an upsell to one of these pages (Especially the pages after a sale. Like Dan Kennedy says, “A buyer is a buyer is a buyer…”) you can increase your monthly production numbers substantially.

Upsells are nothing new, right? You’ve heard this before, right?

But what Mike did was to leverage the traffic and reputations of his successful competitors, by forming strategic alliances with them, and placing his special, one time only offers on THEIR thank you pages, subscription confirmation pages, order confirmation pages, logout pages, and exit pops.

Interesting, huh.

How did he get his competitors to agree to this?

First of all he found partners with proven front end products, and showed them the value of utilizing their dead website real estate, and driving large, backend profits with Integrated Marketing.

Second of all he would cut these partners in on a special affiliate commission of more than 50%. (Why so generous? Because it’s all found money! He doesn’t have to do anything but place a bit of HTML code onto the desired page. If it works, great. If not, there was no investment on Mike’s part)

Third of all he offered the products at a special, one time only price, that was better than what it retailed for. This created scarcity and urgency for prospects.

In one case study, Mike found a particular joint venture partner with a $97 ebook that was selling extremely well.

So on the Thank You Page, Mike placed a special, one time only offer for his Butterfly Marketing Manuscript (Physical product to be shipped to the customer) for $897. (Retail price $1497)

If the prospect didn’t go for that, he downsold them to just the downloadable version of the product for $497.

Because the partner’s product sold so well and there was no backend offer, Mike’s offer converted at an incredible 21%.

11% of the ebook buyers took the $897 offer.

10% of the ebook buyers took the $497 offer.

And in 30 days, from this ONE website alone, he brought in $42,658 of money that he didn’t have to do any work for.

So the concept is simple.

First of all, think about utilizing your own “dead website real estate” to cross sell your own products and services.

That way you won’t have to share any of your profits with affiliates.

And second, keep an eye out for marketers who have a product that is selling well in your category or market.

If they don’t have a backend product, or aren’t applying Integrated Marketing, approach them with a similar model as outlined above, and see how many partners you can get to promote your product.

While this works especially well as a backend strategy (when your product is a big ticket item) for a proven front end product (ebook, audio, something not big ticket), you can still use this idea to get extra sales for any of your products, regardless of price.

This concept blew me away. And I hope this helps you as well.

-James D. Lee

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