Online Business Freedom

This past weekend I watched some professional basketball with my favorite team, the Los Angeles Lakers.

Now, love him or hate him you can’t deny the skills of Lakers’ superstar, Kobe Bryant.

Notice what I just said.

Love him or hate him.

The truth is, Kobe is a polarizer.

People either love him or they hate him.

There is no in-between with that guy.

But even the haters grudgingly respect his skill level.

Think about his historic 81 point game last year, the 3 championships, the back to back scoring titles, and on and on and on…

Who are some other examples of polarizers?

How about Howard Stern, Jim Rome, and Dr. Phil?

No “in between” with these guys either…

What does this have to do with you, as an Internet Marketer?

A lot, actually.

Jay Abraham has preached for years that it is better to be hated than passed over.

Dan Kennedy is also of the mind that it is better to separate your audience into those who love you and those who hate you, than to blend into the masses.

Either way you are successfully piquing the emotions of your target audience.

Because the worst thing to be in business is to be IGNORED.

The funny thing is, I know a handful of successful marketers who get hate mail and rude comments from people, but at the same time these people can’t deny the effectiveness of the marketer’s products, and end up buying anyway!

That’s the perfect position to take.

If you are loved and your customers buy from you again and again, you’re golden.

When small minded people lambaste you, now you have fodder for your blog, emails and newsletters.

Because if you DO have a good product or service, and you truly believe in it, there is no way that a few hateful comments will do anything but inspire you to reintroduce your audience to how helpful your product really is.

It’s a win-win situation for you.

And if people don’t like the way you do business or communicate with them, they weren’t meant to be your ideal customers anyway.

So good riddance.

Celebrate the disposal of the problem prospect just as much as the acquiring of the perfect prospect.

It just means that your marketing will get easier from here on out because you have just cut away the headache-y, time consuming, time vampires from your life.

And those who remain are more likely to be better, hassle free, repeat customers.

Once again, all of this comes about by polarizing your audience.

Don’t be afraid to ruffle some feathers.

Dan Kennedy claims, “If I haven’t offended someone by noon, I’m not doing my job.”

Now don’t go around insulting people’s mothers, but take this lesson to heart.

It’s better to be loved and hated, rather than milk-toasty and ignored.

-James D. Lee

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