Online Business Freedom

Imagine that you are having a drink at the local bar.

Suddenly a guy takes a seat at the bar a few feet down from you and asks the bartender for a drink.

He says, “Joe, gimme a double. I’m having the worst problem…”

Then he goes on to explain the exact problem that you solve through your product or service.

So, you lean over and say to him, “Excuse me, I couldn’t help but over hear what you were telling the bartender. And I wanted to tell you something that you might find very helpful. Here’s what I’m talking about…”

And you go on to tell him what your deal is.

He is curious and engaged.

A few minutes into it, one of your customers happens to walk into the bar, sees you, and makes a beeline for you.

He says, “I am SO glad I ran into you! I wanted to tell you that your (product or service) meant SO much to me! It solved my problem fast and forever!”

Then he turns to the guy you’ve just engaged and says, “if you’re talking to him about (your product or service) you’d better listen to him!”

Then your customer walks off.

Imagine that this happens half a dozen times during the conversation until you are done talking to this guy. And by this time he is impressed and eager for the next step.

What has just been explained is how your written sales pitch should be structured.

It’s what John Carlton calls “bar talk,” meaning it should be a “just us guys” kind of conversation.

So write like you speak, and cut out all the corporate jargon and fancy talk.

Next time you are writing sales copy, remember the above illustration.

And come to think of it, why is it that some of the best marketing ideas come from the bar?!

-James D. Lee

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