This is a small sample of John Carlton’s headlines that have brought in millions of dollars for both his clients and himself.
So, NOT sharing them would be a crime.
To be honest, I’m not sure if every single one of these headlines is actually John’s, but I do know that almost all of them are.
The main point to bring to light here is that John almost always uses long copy headlines.
There is a huge debate in copywriting circles whether long copy headlines or short copy headlines work best.
But John has cheerfully made a fortune for the past 2 plus decades with his long copy headline formula.
And of course, in our world, results rule.
So check it out:
“How does on out of shape, 55 year old golfer, crippled by arthritis and 71 pounds overweight, still consistently humiliate PGA Pro’s in head to head matches by hitting every tee shot further and straighter down the fairway”
“Crippled golfer stuns LA Open crowd by crawling from deathbed to beat 110 pro golfers with a 67 (using a short backswing) and qualify for the last spot in the famous 2002 tournament”
“How a blind golfer stumbled onto the simple secrets behind David Duval’s swing that can give anyone unbelievable distance with total accuracy”
“World Famous Street Fighter Will Give You a FREE GUN… Just to Prove He Can Take it Away from You Bare-Handed as Easy as Candy from a Baby”
“Why does one man succeed where another man fails, getting the same information under the same circumstances?”
“Creating Your Dream Job Without Leaving Your Current Job”
“The Naked Girls All Laughed Behind the Little Pudgy Guy’s Back… Until He Got Into a Knife Fight with 3 Enormous Bad Assed Bikers…”
“What Women Secretly Wish You Knew About Sex… But Will Never, Ever Tell You to Your Face…”
“How you can profit from the coming stock market crash and financial bloodbath caused by cash-rich drug dealers and other criminal scum”
“How a Skinny Little Golf Genius from CA Accidentally Started Hitting 425 Yard Tee Shots.”
“Your Brain is Trying to Kill Your Golf Game”
Try and see how YOU can take these headlines and swipe them for your own marketing.
John doesn’t mind.
In fact, his moniker is “The Most Ripped Off Copywriter Alive”.
Many a young copywriter has made his bones dissecting Carlton’s copy.
Now you can do the same.
-James D. Lee
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