Subconscious Grocery Store Conspiracy?
Black Hat marketing sucks.
Using your skills to persuade people into buying what they don’t need is simply unethical.
Yet it happens all the time, and sometimes even under the radar.
I was reading the latest Perry Marshall newsletter (Perry’s brilliant - he is the 800 pound gorilla in the Google Adwords space, but he’s also just a brilliant marketer) when he pointed out the grocery store’s conspiracy to make you fat.
No, seriously. To make you fat.
Check it out.
You’re at the grocery store. You’ve got a shopping cart loaded with sugar-free food that’s full of fat, fat-free food that’s full of sugar, and the magazine checkout late has pictures of skinny models with plastic breasts and headlines about how to lost 15 pounds a week on a Krispy Kreme diet.
is that a conspiracy?
No. Not organized from the top down, anyway.
But only a fool would think that the true intent of your local grocery store is to altruistically fill your body with healthy, wholesome nutrients that help you live to be 105 years old so that you can have a rich, full life and many years with your children and grandchildren.
The food industry’s unconscious intent is to feed your greed, with instant gratification, while bypassing any common sense that would add friction to the passage of money from your pocket to theirs.
If they can make money making you fat, and make money on your desire to get skinny again, then they profit when you’re coming and when you’re going. Such a deal”
Interesting huh?
I think it was Dan Kennedy who said it…
“Just because you’re paranoid, it doesn’t mean they’re not out to get you.”
Really, the lesson is to have a healthy dose of skepticism with any products or services you invest in.
Even your local, friendly grocery store.
Heck, especially your local, friendly, grocery store.
Never hurts to be careful.
-James D. Lee
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