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Your Two Choices

Here’s an observation for you: Life is sales.

You go through your daily existence selling and being sold.

“Hold on there, James!” I hear you saying, “I’m not in sales! I don’t go knocking on doors or work in a retail shop… what’s this all about, bucko?”

Don’t believe me?

Here are some “non-sales” jobs where selling is actually the name of the game.

If you are a schoolteacher, you are selling your students into learning and paying attention to you.

If you are a receptionist, you are selling the first impression of your company when you greet customers on the phone and in person.

If you are a police officer, you are selling safety, order, and protection.

And here’s the kicker… how did they GET those jobs in the first place?

They SOLD themselves.

And these are just professions. How about the rest of life?

If you are a parent, you are selling your children into going to bed on time, eating their vegetables, and washing behind their ears.

If you are on a date, you are selling your future worth and potential to the person you are out with.

If your friends want to watch a sappy love movie, but instead, you get them to watch the latest Michael Bay explosion fest, you have just sold them on your preference.

But I speak to a lot of Internet Marketers who seem to forget that we are simply salespeople selling through the latest technology.

When I talk to people, many seem to think that all they have to do is set something up once, swallow the latest magic pill, sip some Kool-Aid, and they’re off on an island sipping cocktails, while their bank accounts swell to ridiculous proportions.

This is a business, and like any business we earn our daily bread by selling. But instead of selling face to face, or picking up the phone, or creating an infomercial, or doing radio spots, we are simply applying the age old tactics of salesmanship through the Internet to sell our products, services, and ourselves as the obvious choice.

Don’t, for one second, forget that the Internet is just the channel through which we sell.

We are salespeople. Life is a sale.

So doesn’t it make sense to learn how to do it correctly, then?

The only 2 choices we have are: Will you sell well, or will you sell poorly?

- James D. Lee

PS - Special thanks to Richard Lee who challenged me to take action. The result is this blog. Thanks for the motivation Richard. Great last name!

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